"Profitable Marketing Communications: A Guide to Marketing Return on Investment". [37], After two seasons with Inter, A. C. Milan defender Paolo Maldini viewed Ronaldo and Diego Maradona as the two best players he ever faced, stating, "Ronaldo during his first two years at Inter was a phenomenon. [82] In 2019, FourFourTwo magazine named him the best player never to win the competition;[83] in 2020, Sky Sports ranked him the second–best player (after Diego Maradona) never to win the Champions League or European Cup. "[201] Displaying an effortlessness in his game, a reliance on his superior innate ability is given as a reason for his application in training often not being as high as his teammates – though his knee issues may also have been a factor – with his Brazil teammate Emerson stating "Ronaldo felt he didn't need to work as hard as us, that he could do in two days what the rest of us would take ten days to do. [185], Comparing his natural ability to Roger Federer, Paul MacDonald of Goal writes, "there's a joy to be had watching something we know to be extremely difficult executed with considerable ease. "[213] According to a study led by geneticist Sérgio Pena of the Brazilian Institute of Geography and Statistics, most Brazilians often have a misconception about their roots. [246] He is closely associated with the original Nike Mercurial R9 that was designed for him for the 1998 FIFA World Cup. LEGGI ANCHE: Calciomercato Inter, nerazzurri su Locatelli: i dettagli LEGGI ANCHE: Inter, sfreccia il”treno” Hakimi: destinazione scudetto! An individual who considers himself white may be genomically more African than an individual who considers himself to be brown or black. He's back to where he was; it's hugely satisfying and I am very moved. Nemmeno le celebrità. [64][186][187] He was an extremely powerful, fast, and technical player, with excellent movement, as well as being a composed finisher. "[64] During the 2006–07 season, though Milan won the 2006–07 title, Ronaldo was cup-tied with Madrid and ineligible to take part. [7], Ronaldo has been sponsored by sportswear company Nike since the early part of his career. Ronaldo Luís Nazário de Lima, mais conhecido como Ronaldo ou Ronaldo Fenômeno (Rio de Janeiro, 22 de setembro de 1976), é um empresário e ex-futebolista brasileiro que atuava como atacante, amplamente reconhecido como um dos melhores futebolistas de todos os tempos. They have remained at the top every day for 15 years. Juve, Ronaldo serve ad altro. Il patrimonio di Ronaldo è considerevole, anche se non ci sono stime precise che possano tracciarne l’esatto contorno. He finished the Brazilian Serie A 2009 with 12 goals in 20 matches. il piacere del calcio", "Ronaldo Luís Nazário de Lima: A Tribute to O Fenômeno", "Ronaldo la resurrezione diventa... un film", "Mercato Juventus, Ronaldo: "Il mio erede e' Leandro Damiao, "Milan, Ambrosini risolve i problemi continua l' inseguimento Champions", "Ibrahimovic: Ronaldo il Fenomeno, non ci sarà mai un giocatore migliore di lui", "Ronaldo deserves more credit as one of the game's greatest players", "Happy 40th birthday, El Fenomeno! [217] Ronaldo's engagement to Maria Beatriz Antony was immediately halted,[218] but resumed shortly after. Bobo Vieri e il suo patrimonio. At his fearsome peak for PSV, Barcelona and Inter Milan he was arguably the most dangerous striker the world has ever seen. One of the most marketable sportsmen in the world during his playing career, the first Nike Mercurial boots–R9–were commissioned for Ronaldo in 1998. [166] Ronaldo finished with fifteen goals in nineteen World Cup matches, for an average of 0.79 per game. "[125], Ronaldo entered the 1998 FIFA World Cup billed as the world's greatest player by reporters in the sport. [101][102] Following an injury lay off he returned on 20 September in a match against Goiás, and a week later scored for Corinthians in a draw against São Paulo FC. It was in a game where he ended up scoring five goals. [40] A medical examination confirmed that the striker had ruptured a tendon in his knee and would require surgery. More than most, he made that No. Such incredible power matched to his technical skills could make him unstoppable. "[126] Adrian Williams, professor of clinical neurology at Birmingham University, said that Ronaldo should not have played, that he would have been feeling the after effects of the seizure, and "there is no way that he would have been able to perform to the best of his ability within 24 hours of his first fit – if it was his first fit. [72] Departing Real Madrid having been the club's leading goalscorer for all of his four full seasons, Ronaldo thanked everyone except Capello, "I would like to thank the fans who've supported me all the time and thank all the teammates that I've had here and all the coaches I've had – except one". In 2005, Ronaldo became engaged to Brazilian model and MTV VJ Daniela Cicarelli, who became pregnant but suffered a miscarriage; the relationship lasted only three months after their luxurious wedding at the Château de Chantilly. [178] In January 2013, Ronaldo was named one of the six ambassadors of the 2014 FIFA World Cup in Brazil. [107][108][109] In an emotional press conference on 14 February, he cited pain and hypothyroidism as the reasons for his premature retirement. [99] He scored twice in a 3–1 win against local rivals Santos in the first leg of the state championship final, with Santos idol Pelé looking on from the stands. At 21 he received the 1997 Ballon d'Or, and he remains the youngest recipient of the award. [126] The BBC's John Motson stated, "The scenes in the commentary box have been absolute mayhem and chaos. "[25] With his combination of speed, skill and finishing Ronaldinho called Ronaldo "the most complete striker there has ever been", a view echoed by Zlatan Ibrahimović, who stated, "as a football player, he was complete. At the first check you passed, the second burned you, the third humiliated you. But I know that one day they will be broken. By the time the 1998 World Cup came along his reputation had extended to the point of fully formed marvel. [115][143], Ronaldo scored against every opponent in the tournament except in the quarter-finals against England. "I understand perfectly, I'm openly a Flamengo fan. [21][22], Ronaldo adapted to the Italian style of the game in his first season, finishing with 25 Serie A goals, and was named Serie A Footballer of the Year. [251] In 1998, he featured in a Nike commercial set in an airport with a number of stars from the Brazil national team, including Romário and Roberto Carlos. [167] His teammate Kaká reflected, "Ronaldo is the best player I have ever played with. [24] Until the 2008–09 season, Ronaldo remained the last player to score more than 30 goals in La Liga. [243] Ronaldo also appears as the cover athlete on the Icon edition of the game. Appearing alongside football players from around the world, including Paolo Maldini, Eric Cantona, Luís Figo, Patrick Kluivert and Jorge Campos, they defend "the beautiful game" against a team of demonic warriors, destroying evil by winning the match. "[112], Ronaldo made his international debut for Brazil on 23 March 1994, in a friendly match in Recife against Argentina;[113] his first senior goal for Brazil came on 4 May 1994, in a 3–0 friendly win over Iceland. Il problema è; doppio: There is no direct surgery for that so the kneecap keeps, for a lack of a better word, "dancing" on the femur. [110] He discovered he had hypothyroidism – a condition which slows down metabolism and causes weight gain – during tests with Milan in 2007. "Rigorous Magic: Communication Ideas and their Application". [24], Ronaldo was at his physical peak at Barcelona, and many of his 47 goals involved him rounding the goalkeeper before slotting the ball into the net. "I used to visualise the trophy in front of my eyes and imagine what a wonderful feeling it must be to hold it up in the air. Ronaldo was introduced after 30 minutes, partnering 19-year-old Neymar in attack, and had three shots on target which were saved by the Romanian goalkeeper. Went from a Wild Idea to a Cult Movie Franchise for Football Fans", "Pitbull Debuts 'We Are One (Ole Ola)' Ft. J.Lo For Brazil World Cup (AUDIO)", "Brazilian Ronaldo Featured In Snickers Campaign", "World Cup 2014: Brazil furious over Christ the Redeemer statue in Rio de Janeiro in Italian football colours", "Pirelli e le metamorfosi della pubblicità", "FIFA 18 to include 95-rated icon Diego Maradona as EA Sports adds footballing legend to Ultimate Team", "FIFA 18 release date and pre-order price info for PS4 and Xbox One in UK", "Nike Celebrates 15 Years Of Mercurial With Recreated '98 El Fenomeno Boot", "Nike Pay Tribute to Iconic Boots Worn by Ronaldo With New Mercurial Puro Fenomeno", "Kylian Mbappé Just Leaked an Amazing New R9-Inspired Nike Mercurial Superfly VI", "Inside the greatest ad EVER: Nike's brilliant 1998 Brazil airport commercial – by those who made it", "A lighter shoe, cooler kits, a faster ball, a Secret Tournament – every touch counts", "Cantona hosts World Cup with a difference", "Risk everything! He has enormous physical potential. He was unmarkable. [22] A hat-trick against Valencia, the third goal of which saw him dissect two Valencia defenders before striking the ball into the net, saw Barcelona fans waving white handkerchiefs as an expression of admiration for an exceptional performance. "[21] Asked to name the best player of his lifetime, José Mourinho said, "Ronaldo, El Fenomeno. I called him last evening and told him to believe in himself. [62] Three days later he helped to ensure Real's first league victory over Barcelona at the Nou Camp in 20 years when he scored the second goal in a 2–1 victory over his former club. In April 2009, the family moved to a new penthouse in São Paulo. "[69] Teammates for six months, Van Nistelrooy said, "Ronaldo was the best natural talent I ever played with. [56] He also won an Intercontinental Cup in 2002 and Spanish Super Cup in 2003, scoring in both finals. [78] Ronaldo is also one of the few players to have started for Real Madrid and FC Barcelona, which also boasts a heated rivalry. It was a team without any vanity, or individuals. [22] The camera then cut to Barcelona manager Bobby Robson who had got up off the bench and clasped his head in disbelief at what he had seen. [55] That same reception was observed at the final game of the season against Athletic Bilbao, where Ronaldo scored to finish his first season with 23 league goals and seal La Liga title for 2003. "[21] In one on one situations, Ronaldo often used elaborate moves to trick and beat defenders and goalkeepers; he popularised the use of many football tricks and skills, such as the elastico and the step over. "[126], Ronaldo scored four goals and made three assists en route to the final,[127][128] scoring once and assisting Bebeto's goal in a 3–0 win against Morocco in the team's second group stage match,[129] netting twice in a 4–1 win against Chile in the round of 16, set–up two goals in Brazil's 3–2 victory over Denmark in the quarter-finals,[127][130] and scored once in the 1–1 draw against the Netherlands in the semi-finals, also netting Brazil's first penalty in the 4–2 shoot–out victory. "[7] He joined Social Ramos athletic indoor futsal team at the age of 12, and led the city youth league in scoring with a record 166 goals in his first season which included scoring 11 of his team's 12 goals in a single game. Or talks about it. His second goal, a chip over the Santos goalkeeper from 30 yards out, sent the Corinthians fans into hysteria. Ronaldo, the original Ronaldo, inspired a phalanx of imitators, players we see on our screens every weekend. [19] After scoring a hat-trick in PSV's game against Bayer Leverkusen in the 1994–95 UEFA Cup, Leverkusen striker and Germany World Cup winner Rudi Völler stated in a post match press conference, "Never in my life have I seen an 18-year-old play in this way. [73] Capello, who dropped him due to weight issues, commented, "I wish him the best of luck in doing what he used to do which is being a great player. Then I met Ronaldo. Only Pelé, Diego Maradona and George Best can really compare. "[20], Nick Miller, match reporter for The Guardian, writes, "What's striking about Ronaldo in that first year at PSV is how complete he looks, even as a skinny teenager. Watching him was like watching a character in a video game. [137] The parliamentary inquiry was unable to find any wider conspiracy, although the Brazilian public remained unconvinced. [58], In a 2005 interview with Folha de S.Paulo, Ronaldo revealed that, somewhat unexpectedly, he identified racially as white,[211] generating a wider conversation about the complex role of race in Brazil. Il patrimonio di Cristiano Ronaldo: a quanto ammonta la ricchezza del portoghese Cristiano Ronaldo è uno dei calciatori più ricchi al mondo e il suo attuale patrimonio ha superato il miliardo di euro. Possiede una villa da 7 milioni a Madrid e un appartamento da oltre 18 milioni nella Trump Tower a New York, oltre a Lamborghini, Ferrari, una Bugatti Chiron e un jet personalizzato con logo CR7. ", "Ronaldo did things nobody had seen before. [157][158] Although Brazil won their first two group games against Croatia and Australia, Ronaldo was repeatedly jeered for being overweight and slow,[159] but coach Carlos Alberto Parreira kept him in the starting lineup. By the age of 23, Ronaldo had scored over 200 goals for club and country, however after a series of knee injuries and recuperation he was inactive for almost three years. [255], For other footballers of the same name, see, "The first time I saw him play was at Cruzeiro. At age 17, he was the youngest member of the Brazilian squad that won the 1994 FIFA World Cup. [41][67], While past his 1990s prime, Ronaldo still drew praise from his Madrid colleagues, with Zidane stating, "Without hesitation, Ronaldo is the best player I ever played with or against. [22] Barcelona thought the talking was over having agreed a new long-term contract with the best player in the world until 2006, as Barcelona president Josep Lluís Núñez declared; "He's ours for life". De Zerbi, non cadere nella trappola. ", For a comprehensive listing of international goals scored by Ronaldo, see, 1997–99: World record transfer and Ballon d'Or win, 2002–2005: Ballon d'Or win and La Liga championship, Ronaldo: Manual de Vuelo (Brazil Documentary film) 1997, "The Global Art of Soccer" (2006). The boy was born after a brief relationship between Ronaldo and Michele Umezu, a Brazilian waitress who Ronaldo first met in Tokyo in 2002. [7][17], Ronaldo chose to join PSV after the 1994 World Cup. "[195] The goalscoring idol of Lionel Messi, the Argentine states "Ronaldo was the best striker I've ever seen. [228][229] A keen poker player, in April 2013 Ronaldo became a member of PokerStars SportStar, and in 2014 he played a charity poker tournament against tennis star Rafael Nadal.